Golf is back with a bang. Since its return, the leading provider of tee time management systems, BRS Golf, has seen soaring demand across its member booking website, app and visitor booking engine, as golfers’ book online to get back on the course.
The reopening of clubs in England, Northern Ireland and Wales for the first time in more than three months has resulted in another boom for the sport with 6.6 million rounds booked by members and visitors via BRS Golf since restrictions were eased.
In April alone, over 4.1 million member and visitor rounds were booked, representing a 60% increase on rounds booked in April 2019 and outstripping the demand seen in May 2020, when 3.8 million rounds were booked.
In March this year, members and visitors across the UK booked a combined total of more than 2.5 million member and visitor rounds through BRS Golf technology – a 19% increase on rounds booked in March 2019 – even though many clubs were closed for most of the month.
A longer notice period for the return of golf in 2021 meant clubs could open their tee sheets in advance, meaning BRS Golf has experienced a sustained period of growth in online visitors and bookings throughout March and April – unlike the flurry of bookings that accompanied the quick return of golf in May 2020.
BRS Golf’s parent company, tee time distribution platform GolfNow, recorded its busiest day since May 2020 on 29 March as England emerged from lockdown. More than 13,000 users visited the site in a single day, with 5,000 rounds of golf booked on that date – an 80% increase in bookings compared with the same date in 2019.