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Slingsby drives female participation through celebrity Golf Academy

Yorkshire gin brand, Slingsby, has launched its celebrity Golf Academy to encourage more women to take to the course this summer. 

Slingsby’s Class of 2021 inducts singer-songwriter Fleur East, TV presenter Helen Skelton, Sky Sports Formula 1 presenter Natalie Pinkham and broadcaster Bela Shah into the Academy. 

Through the Slingsby Golf Academy, with the support of Callaway Europe, the four new star cadets will work one-on-one weekly with their partner PGA Professional. Their challenge; to learn how to play golf before competing against each other in a nerve-wracking play-off to qualify for the BMW PGA Championship Celebrity Pro-Am. 

Slingsby is a proud sponsor of the  BMW PGA Championship, which is one of the most high-profile tournaments on the European Tour. Year-on-year, celebrities from the world of sport, film, music and broadcast come together to play the Championship’s star-studded Pro-Am at Wentworth Club, ahead of the Rolex Series event which boasts the world’s highest ranked English star, Tyrrell Hatton as defending champion, with former winners including Major Champions Rory McIlroy, Danny Willett and Francesco Molinari. 

Slingsby wants to use the Golf Academy to champion female participation in the BMW PGA Championship Pro-Am, highlighting that golf is a game for anyone and influencing a non-traditional golf audience to pick up a club. 

The cadets’ journey will be featured in a novice to competitor five-part series capturing the highs, lows, and learnings as they take to the sport and train to compete for a place in the Pro-Am at the prestigious Wentworth Club on Wednesday 8th September, the day before the tournament tees off. 

The winner of the Play-Off, taking place over Wentworth’s East Course the week before the BMW PGA Championship, will also receive a £5,000 bonus cheque from Slingsby to donate to a charity of their choice. 

With the support of England Golf and The PGA, Slingsby will use the series as a catalyst to provide information, beginner events and a pathway for those inspired to get into golf. 

Marcus Black, co-founder of Slingsby Gin, said: “We’re so pleased to have these four inspirational and influential women as part of our inaugural Academy. The enthusiasm and competitiveness Fleur, Helen, Natalie and Bela have shown already has been incredible. Alongside their Pro they are now raring to go. With their involvement in this campaign, we can let women know that golf is a sport that can be built into busy life schedules allowing you to be active and enjoy socialising with friends at the same time. Despite how you might hit it on the range or course, we know a G&T together after in the bar is the perfect remedy!” 

When asked about her involvement in the academy, Helen Skelton said: “People assume that I’m good at sport but I’m not good – I just give it a good try. I’m quite competitive with myself and if I agree to do something, I’m going to give it my all and don’t want to lose. My dad has always tried to get me into golf but working away and with young kids, I never carved out time to do these things for myself. Now is my opportunity.” 

The latest episode of the Slingsby Golf Academy is available to watch on Slingsby’s social media channels (@slingsbysocial)  : Slingsby Gin - YouTube